As North America’s #1 selling exclusively certified organic tea line, Granum has promoted the growth and development of organic agriculture in tea estates worldwide.
In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea. Today, Choice Organic Teas proudly offers more varieties of Fair Trade Certified tea than any other tea company in North America, expanding awareness of a just form of trade with the developing world. The Company’s plantations were also the first to be Fair Trade Certified™ in 1995.
Choice Organic Teas are manufactured in a certified organic facility where Green-e Certified renewable energy certificates (RECs) from wind power are purchased to offset 100 percent of the facility’s electricity. The plantations at Bombay Burmah also draw most of their power requirements from Wind energy showing the synergy that already existed with Granum and it was a seamless integration.
It remains the goal of Choice Organic Teas to raise awareness across an industry dominated by conventionally cultivated tea to the benefits of sourcing of organic teas. Choice Organic Teas asks its consumers to look for the United States Department of
Agriculture (USDA) organic seal to ensure that the tea was grown and processed according to the National Organic Standards.